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How to Build a Personal Brand on LinkedIn as a B2B FounderThe

Writer's picture: Layak SinghLayak Singh

7 Steps You Need to Become Unforgettable




Are You Invisible on LinkedIn?

Let’s face it—LinkedIn is no longer just a resume repository. It’s a battlefield for attention. As a B2B founder, you probably know the “best-kept secret” problem: You have a world-class product or service, but no one knows about it.

Why do some founders dominate the LinkedIn space, while others feel like they’re shouting into the void?

  • Are you tired of posting and getting zero engagement?

  • Do you struggle to make the right decision-makers notice you?

  • Have you been told to “build a brand,” but no one explains how?

If these questions hit home, you’re not alone. I’ve been there too. The good news? Building a strong personal brand on LinkedIn isn’t about luck—it’s about strategy.

This is the story of how I went from an invisible founder to a trusted voice in the B2B space, and the 7 steps that made it happen.

1. Know Who You’re Talking To

“Marketing to everyone is marketing to no one.”

The first mistake most founders make is trying to speak to the entire world. Your personal brand becomes powerful when you narrow your focus.

For me, I knew I couldn’t just “talk about AI.” That’s too broad. Instead, I decided to focus on AI in insurance and healthcare. My audience? CXOs, underwriters, and decision-makers in these industries.


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© 2024-25 by Layak Singh. 

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