Be dissatisfied.

In the journey of building a business, particularly one that’s pushing to scale and dominate a market, there’s one trait that consistently separates the great founders from the good ones: perpetual dissatisfaction. At first glance, this may sound negative — why wouldn’t a leader be satisfied when their company is hitting goals, scaling, and attracting investors? But when you look deeper, you’ll find that this mindset is not just a personality quirk; it’s an essential ingredient for long-term success.

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